Case Study – Event / Webinar Activation | ezDial.ai

Case Study: Maximizing Webinar Attendance

Tech education company boosts event engagement using automated call campaigns

Overview

A tech education company hosted monthly webinars but struggled with low registration-to-attendance conversion. Many prospects registered but never showed up.

ezDial.ai implemented a structured calling program to invite, confirm, remind, and re-engage participants, dramatically improving attendance and engagement.

The Problem

Low Attendance: Less than 35% of registrants attended webinars

Manual Follow-Up: Staff struggled to make timely reminder calls

No Post-Event Re-Engagement: Leads lost after missing the event

High Drop-Off: Registrants ignored email reminders

The ezDial Approach

Automated invitation calls with personalized messaging
Confirmation calls to ensure registrants intended to attend
Pre-event reminders timed optimally for engagement
Post-event follow-up for no-shows to re-engage them

Results

70%

Attendance Rate

+40%

Engagement During Webinars

85%

Post-Event Re-Engagement

+25%

Leads Converted to Trials

Key Insight

Registrants often forget or procrastinate. Persistent, personalized calling ensures commitment and follow-through.

ezDial turned webinars into high-attendance, high-engagement lead engines.

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