Case Study – Lead Reactivation | ezDial.ai

Case Study: Turning Dead Leads into Pipeline

B2B SaaS company reactivates 18-month-old CRM data using outbound AI

Overview

A mid-sized B2B SaaS company had over 40,000 inactive leads sitting in their CRM — old trials, lost deals, and unresponsive prospects. Their sales team had written them off as "dead".

Using ezDial.ai, they launched a fully automated outbound campaign to re-engage this dormant database.

The Problem

Massive Untapped Data: Thousands of leads with no follow-up in over a year

No Bandwidth: Sales team focused only on new inbound leads

Manual Outreach Not Viable: Calling even 10% of the list would take months

Zero Visibility: No idea which leads might now be ready to buy

The ezDial Approach

ezDial.ai was deployed to systematically call and re-engage every contact in the database.

  • AI initiated conversations with all dormant leads
  • Asked simple requalification questions (interest, timing, need)
  • Updated CRM fields in real time
  • Flagged high-intent prospects and booked meetings automatically

Results

32%

Contact Rate

11%

Requalified Leads

420+

Meetings Booked

€1.2M

Pipeline Generated

Key Insight

What looked like "dead leads" were actually just "unworked leads." Timing had changed — not intent.

ezDial didn’t just automate calls — it unlocked a hidden revenue layer the business already owned.

How Much Revenue Is Sitting in Your CRM?

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