Fair Usage Policy (FUP)

Last Updated: Feb 2026

This Fair Usage Policy ("Policy") applies to all use of ezDial services, including automated dialling, AI-assisted calling, messaging, integrations and related communications features.

The purpose of this Policy is to ensure stable, fair and secure use of the ezDial platform while supporting high-volume automated communications for legitimate business purposes.

1. Purpose

ezDial is a high-volume automated communications platform designed for:

  • Automated outbound dialling campaigns
  • Sales outreach and lead engagement
  • Customer support automation
  • Appointment setting and reminders
  • Information gathering and qualification
  • AI-assisted voice interactions
  • Workflow-driven communications at scale

The platform is explicitly designed to support automation. This Policy does not restrict automated use where it is part of legitimate business operations.

2. Fair Use Principle

All usage is subject to fair use based on:

  • reasonable commercial use of automated dialling capacity
  • proportionality to subscription plan and infrastructure allocation
  • adherence to applicable laws and telecom regulations
  • avoidance of system abuse or infrastructure disruption
  • maintaining platform stability for all customers

“Unlimited” or inclusive usage refers to normal automated business operation and is not intended for unrestricted resource exploitation or non-commercial system loading.

3. Automated Dialling Usage

ezDial is built to support continuous and automated dialling workflows.

Permitted use includes:

  • continuous campaign-based dialling
  • predictive or progressive dialling
  • AI-initiated outbound calls
  • automated retries and scheduled call flows
  • high-volume concurrent call operations within system capacity

We may review usage where it:

  • significantly exceeds expected usage for the subscribed plan tier
  • creates disproportionate load on shared infrastructure
  • simulates or generates artificial traffic without legitimate outreach purpose
  • causes degradation of service performance for other customers

In such cases, ezDial may apply adaptive rate controls or recommend alternative plan structures.

4. Prohibited Behaviour

  • Fraudulent, deceptive or illegal calling activity
  • Spam or unsolicited communications where prohibited by law
  • Call pumping or artificial traffic generation for financial gain
  • Use of the platform to generate revenue from inflated or non-genuine call activity
  • Resale or redistribution of ezDial services without authorisation
  • Bypassing billing, routing, or usage measurement systems
  • System abuse intended to degrade platform performance
  • Use of illegally obtained or non-compliant contact data

5. AI and Voice Intelligence Usage

AI features support automated communications including real-time call handling, conversational automation, lead qualification and workflow decisions.

AI usage is subject to fair allocation within each plan. Excessive usage beyond normal commercial patterns may result in:

  • throttling of AI processing
  • recommendation to upgrade plans
  • usage-based overage charges (where applicable)
  • review for operational legitimacy

6. Platform Integrity & Monitoring

We may monitor system-level metrics including:

  • call initiation rates
  • concurrent call volume
  • call duration patterns
  • AI processing load
  • network utilisation
  • anomaly detection signals

Monitoring is used solely for:

  • platform stability
  • fraud prevention
  • resource fairness
  • service reliability

7. Excessive or Abnormal Usage

Where usage exceeds expected patterns or impacts platform stability, we may:

  • apply rate limiting or traffic shaping
  • request plan adjustments
  • introduce usage-based charges (where applicable)
  • restrict features pending review
  • recommend enterprise infrastructure upgrades

8. Legal Compliance

Customers must comply with all applicable laws including:

  • telecommunications regulations
  • anti-spam legislation
  • data protection laws
  • consent requirements
  • consumer protection rules

9. Enforcement

Breaches may result in:

  • warnings or guidance
  • rate limiting or throttling
  • feature restrictions
  • suspension or termination

Serious breaches involving fraud or platform risk may result in immediate suspension.

10. Policy Updates

We may update this Policy periodically. Continued use of ezDial constitutes acceptance of updates.