Case Study – Survey & Feedback Collection | ezDial.ai

Case Study: Gathering Actionable Feedback at Scale

Retail company increases response rates and collects rich customer insights with AI calls

Overview

A retail company needed more than just ratings from post-purchase surveys. They wanted qualitative insights to improve products and customer experience.

ezDial.ai conducted automated voice surveys, collecting NPS-style scores and detailed feedback, leading to richer insights and higher participation.

The Problem

Low Response Rates: Traditional surveys ignored by most customers

Limited Insight: Forms captured ratings but lacked qualitative feedback

Manual Follow-Up: Customer support could not call thousands manually

Delayed Analysis: Insights came too late to influence decisions

The ezDial Approach

  • AI calls customers post-purchase to ask structured survey questions
  • Collects NPS scores and open-ended feedback
  • CRM updated in real-time with responses
  • Higher response rates due to voice interaction vs. email forms

Results

+65%

Response Rate

90%

Surveys Completed via Voice

Rich Insights

Open-Ended Feedback Captured

Faster Action

CRM Data Ready Immediately

Key Insight

Customers are more responsive to human-like conversations than static forms. AI-powered calls increase participation and reveal qualitative insights.

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